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by John R. Graham : Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers

ISBN : #0471526487 | Date : 1991-01-16

Description :

PDF-a10f3 | Offers a unique set of proven strategies that turn coventional marketing wisdom upside-down. Here is a complete program for turning any business into a concern that customers seek out on their own. Shows that the role of marketing is to give people bold reasons for becoming customers and clients of their own accord through magnet marketing. Argues against such inefficient techniques as cold-callin… Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers


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by Charles M. Futrell : ABC’s of Relationship Selling, Fifth Edition

ISBN : # | Date : 1997

Description :

PDF-fac6b | … ABC’s of Relationship Selling, Fifth Edition


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by Robyn Blakeman : Integrated Marketing Communication: Creative Strategy from Idea to Implementation

ISBN : #1442221224 | Date : 2014-07-10

Description :

PDF-84f5d | Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. … Integrated Marketing Communication: Creative Strategy from Idea to Implementation


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by Bill Stinnett : Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy

ISBN : #0071441883 | Date : 2004-10-29

Description :

PDF-885bb | How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers “just don’t understand our business.” In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand h… Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy


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by Benjamin Bach : International marketing entry strategy for the Red//Green Company

ISBN : #363881095X | Date : 2007-10-01

Description :

PDF-13d72 | Essay from the year 2006 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 39 entries in the bibliography, language: English, abstract: Market analysis is an important instrument in assessing the attractiveness of a particular market, si… International marketing entry strategy for the Red//Green Company


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: Consumer Behavior and Marketing Strategy 7TH EDITION

ISBN : # | Date : 2005

Description :

PDF-9fe6c | Consumer Behavior and Marketing Strategy 7TH EDITION by J. Paul Peter and Jerry Olson. Richard D. Irwin, Inc.,2005 (… Consumer Behavior and Marketing Strategy 7TH EDITION


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by Brent Henley : The Nexus Initiative

ISBN : #0982923910 | Date : 2010-12-02

Description :

PDF-f8b6a | Stop Networking: Networking is broken. Too many people view it as a form of taking. They want your business. They want your referrals. They want your advice. With everyone trying to get something from you, how are you ever supposed to receive the things you need to grow? You can’t. That’s why you need a new system. That’s why you need a neXus. Start Giving: It’s no secret. No great leade… The Nexus Initiative


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by Chloe Thomas : eCommerce Delivery: How Your Delivery Strategy Can Increase Your Sales

ISBN : # | Date : 2015-06-03

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PDF-9f3b5 | Why an audiobook on delivery? In eCommerce, how you get the product to the customer is a very important part of the puzzle. It can be summed up in one word – delivery – and when I talk about delivery, I mean every aspect of it: how the customer perceives it as well as how we can use it to increase retention, improve margins, and increase efficiency. Research undertaken around the world consistentl… eCommerce Delivery: How Your Delivery Strategy Can Increase Your Sales


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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science) PDF




: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #331936491X | Date : 2016-11-11

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PDF-566fa | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)


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Standardization International Marketing Strategy Successful PDF E24085429

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by Christina Liessem : Standardization in International Marketing strategy: doomed to failure or successful strategy?

ISBN : #3656852405 | Date : 2015-01-05

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PDF-4b8a3 | Essay from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 80, Queen Mary University of London (Business School), course: International Marketing, language: English, abstract: The debate around standardization versus adaptation in international marketing consists since nearly half a decade now. The first articles rega… Standardization in International Marketing strategy: doomed to failure or successful strategy?


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Cornell Administration Handbook Hospitality Strategy PDF B3e1565a9

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: The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy

ISBN : #1412905907 | Date : 2010-07-14

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PDF-4247e | The Handbook of Applied Hospitality Strategy is a comprehensive resource for advanced students and serious practitioners focused on hospitality strategic management. The Handbook includes original thought on key topics, critical articles from the pages of the Cornell Hospitality Quarterly, and integrative commentary. Particular emphasis is placed on the strategies and decisions that determine the … The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy


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Building Relationships that Last a Lifetime: How to Flourish in Life by Putting People First PDF




by Ron Rice : Building Relationships that Last a Lifetime: How to Flourish in Life by Putting People First

ISBN : #1935391658 | Date : 2012-12-05

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PDF-bbcdb | In Building Relationships That Last a Lifetime, Ron Rice reveals the secrets he has learned in his fascinating, entrepreneurial journey to success. He examines the key strategies he used to identify, develop,and maintain both professional and personal relationships over the course of his career. Beginning as a traveling salesman, Rice navigated up through business opportunities and relationships … Building Relationships that Last a Lifetime: How to Flourish in Life by Putting People First


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Marketing Management 4th Edition Paperback PDF 462141092

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: Marketing Management (4th Edition) [Paperback]

ISBN : # | Date : 2010

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by Tom Searcy : RFPs Suck! How to Master the RFP System Once and for All to Win Big Business

ISBN : #0982473966 | Date : 2009-11-11

Description :

PDF-68c3c | It used to be that you could ignore RFPs. Only a small portion of the market used them in their buying process and you could work around those companies. Today, governance rules dictated by boards and administered by finance have made RFPs and RFQs a dominating component of the large-deal world. Not only can you no longer ignore them, but you need to know that companies use RFPs-and increasingly p… RFPs Suck! How to Master the RFP System Once and for All to Win Big Business


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Rethinking Sales Force Redefining Customer PDF 805442a2c

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by John DeVincentis : Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

ISBN : #0071342532 | Date : 1999-02-05

Description :

PDF-24f95 | In today’s markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer’s dominant power in today’s economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show … Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value


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[Pub.37mtk] Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value PDF | by John DeVincentis


Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value by by John DeVincentis

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