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by Florian Kohlbacher : Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan

ISBN : #0230293395 | Date : 2016-03-08

Description :

PDF-151e2 | Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan…. Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan


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by Kevin Doolan : Mastering Services Pricing: Designing pricing that works for you and for your clients

ISBN : #129206336X | Date : 2015-09-10

Description :

PDF-be0d1 | The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay.   As traditional manufacturing companies move to service provision, how should they price their services? What pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get you… Mastering Services Pricing: Designing pricing that works for you and for your clients


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Smart Retail: Winning ideas and Strategies from the most successful retailers in the world PDF




by Richard Hammond : Smart Retail: Winning ideas and Strategies from the most successful retailers in the world

ISBN : # | Date : 2017-01-18

Description :

PDF-d4544 | SMART RETAIL IS THE HOW-TO RETAIL BIBLE. Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales. Based on one simple question, which Richard Hammond posed to the world’… Smart Retail: Winning ideas and Strategies from the most successful retailers in the world


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Smart Retail: Winning ideas and Strategies from the most successful retailers in the world by by Richard Hammond

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by Ralf Strauss : Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy

ISBN : #0470721677 | Date : 2009-02-09

Description :

PDF-dff09 | Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a c… Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy


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[Pub.72neS] Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy PDF | by Ralf Strauss


Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy by by Ralf Strauss

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by Sara Samadi : Die Servicefunktionen des Großhandels als Erfolgsfaktoren: Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der … and International Marketing) (German Edition)

ISBN : #3834914193 | Date : 2009-01-15

Description :

PDF-0904a | Sara Samadi entwickelt auf Basis des ressourcenbasierten Ansatzes sowie einer Weiterentwicklung der Theorie der Handelsfunktionen ein umfassendes Modell, welches die Wettbewerbsvorteile auf der „supply and demand side“ als zwischen den Großhandelsfunktionen und dem Unternehmenserfolg stehende Konstrukte begreift. … Die Servicefunktionen des Großhandels als Erfolgsfaktoren: Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der … and International Marketing) (German Edition)


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by Harry Beckwith : Selling the Invisible: A Field Guide to Modern Marketing

ISBN : #0752821032 | Date : 1999-02-20

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PDF-2d787 | Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating…. Selling the Invisible: A Field Guide to Modern Marketing


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Selling the Invisible: A Field Guide to Modern Marketing by by Harry Beckwith

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by Arthur Landsman : Strategy Implementation. Health Care Sector SickKids

ISBN : #365687106X | Date : 2015-01-15

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PDF-35475 | Research paper from the year 2013 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 87, , course: Strategic Planning, language: English, abstract: The following scholarly research paper will cover the Strategic Planning Cycle and focus on the Strategy Implementation stage of the cycle. It will further review how the current strategic… Strategy Implementation. Health Care Sector SickKids


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: Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319117602 | Date : 2014-10-24

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PDF-20afb | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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by Ron Snyder : # PLAN to WIN tweet Book01: Build Your Business thru Territory and Strategic Account Planning

ISBN : #1616990686 | Date : 2011-08-17

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PDF-8d5ca | A sound territory/strategic account plan is essential to make the best use of your limited time and resources–especially in business-to-business selling. And, the effective execution of your plan will enable you to produce better results. To help accomplish your goals in this challenging environment, this book explores a broad range of sales strategy topics focused on developing and executing a w… # PLAN to WIN tweet Book01: Build Your Business thru Territory and Strategic Account Planning


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by Colin Gilligan : Strategic Marketing Planning (CIM Student)

ISBN : #0750622466 | Date : 2003-07-29

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PDF-ed482 | Strategic Marketing Planning concentrates on the critical ‘planning’ aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone ove… Strategic Marketing Planning (CIM Student)


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Strategic Marketing Planning (CIM Student) by by Colin Gilligan

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by Steve W Martin : Heavy Hitter I.T. Sales Strategy: Competitive Insights from Interviews with 1,000+ Key Information Technology Decision Makers and Top Technology Salespeople

ISBN : #0979796164 | Date : 2014-10-01

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PDF-ee0f7 | INFLUENCE THE HIDDEN ORGANIZATIONAL POLITICS THAT IMPACT DECISION MAKING Heavy Hitter I.T. Sales Strategy is a comprehensive guide for penetrating new accounts, differentiating your solution during the sales cycle, and winning highly competitive accounts. It is based on extensive research and interviews with more than 1,000 key information technology decision makers, top technology salespeople, a… Heavy Hitter I.T. Sales Strategy: Competitive Insights from Interviews with 1,000+ Key Information Technology Decision Makers and Top Technology Salespeople


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by Kelly Thomas Coughlin : BankBosun: Top Ten Revenue Creation Podcasts for Banks: Revenue Creation Tips, Tactics and Techniques to Help Community and Regional Banks Get New Customers and Revenues (BankBosun Podcasts)

ISBN : #1521472920 | Date : 2017-06-09

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PDF-3b745 | Generating revenues in the competitive world of financial services is the single greatest challenge community and regional banks face. A bosun (boatswain) helps ship sea captains navigate and operate the ship. BankBosun is a management consulting firm helps bank C-Suite executives navigate risk and discover reward in a sea of threats and opportunities. This book is a full transcription of the podc… BankBosun: Top Ten Revenue Creation Podcasts for Banks: Revenue Creation Tips, Tactics and Techniques to Help Community and Regional Banks Get New Customers and Revenues (BankBosun Podcasts)


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by Hugh Burkitt : Marketing Excellence 2: Award-winning Companies Reveal the Secret of Their Success

ISBN : #0956395910 | Date : 2010-11-18

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PDF-b79a5 | … Marketing Excellence 2: Award-winning Companies Reveal the Secret of Their Success


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